Most About Us pages are written for the wrong audience. They read like CVs.Or origin stories.Or culture statements designed for hiring, not buying. From a growth-first perspective, that’s a problem. Because the About Us page is not there to explain who you are.It’s there to help the right visitor decide whether to keep moving forward….
Most contact pages exist because someone felt they should. They say things like:“Get in touch.”“We’d love to hear from you.”“Fill in the form below.” From a growth-first perspective, that’s a missed opportunity. You’re leaving money on the table. A contact page is not there to invite conversation.It’s there to control it. This short exercise will…
Choosing the right website platform isn’t just a technical decision. For service business founders, it’s the difference between a website that generates leads and one that quietly eats your budget. Most people compare features. The real question is: which platform helps your business grow faster? What We’ll Cover ✔️ Key differences between WordPress and Webflow✔️…
Most founders ask this at some point: “Do I really need a web designer… or can I just build it myself?” With WordPress, Webflow, and countless DIY tools, it’s tempting to cut costs and go solo. But here’s the catch: a website isn’t just about looking good. It’s about whether your site wins clients or…
If your website takes more than three seconds to load, most visitors will leave before they even see your offer. For a service business, that means lost enquiries, lost trust, and lost sales. What We’ll Cover ✔️ Why speed matters for all websites✔️ The impact of slow sites on SEO and conversions✔️ Simple steps to…
Your website might look great, but if visitors cannot find what they need quickly, they will leave. User experience (UX) is about making sure your site is simple, intuitive, and focused on what clients actually want. Get it wrong and your site becomes a blocker. Get it right and it becomes a lead generating asset….
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