Many service founders say their ideal customer is “anyone who needs my service.” It sounds sensible on the surface.More potential customers should mean more opportunities.But in practice it often creates a scattered business. The company ends up solving lots of different problems for lots of different clients.The offer becomes fragmented, the value becomes harder to…
Many service businesses experience the same pattern. One period the business is busy. Projects are running.The pipeline feels healthy.There is plenty of work. Then a few months later things suddenly slow down. Enquiries drop.The pipeline is empty.And the founder starts worrying about where the next client will come from. We call that pattern feast and…
Most About Us pages are written for the wrong audience. They read like CVs.Or origin stories.Or culture statements designed for hiring, not buying. From a growth-first perspective, that’s a problem. Because the About Us page is not there to explain who you are.It’s there to help the right visitor decide whether to keep moving forward….
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