Net Bloom Academy
Practical guides on marketing, sales, positioning, and growth systems for service business founders who want consistent enquiries and revenue, and to escape feast and famine.
If you like money, you’ll like this.
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If you’re new here, start with these guides:
The 9 Levers of Sales Growth
The Test it Theory
Why Service Founders Experience Feast and Famine Sales
How to Build a Sales System
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Latest Posts
How to Identify Your Ideal Customer
Many service founders say their ideal customer is “anyone who needs my service.” It sounds sensible on the surface.More potential…
How to Build a Sales System
Many service businesses don’t have a sales system.They have a collection of conversations. Enquiries arrive through referrals, networking, or the…
Why Service Businesses Experience Feast and Famine Sales
Many service businesses experience the same pattern. One period the business is busy. Projects are running.The pipeline feels healthy.There is…
Your About Us Page, but Growth-First
Most About Us pages are written for the wrong audience. They read like CVs.Or origin stories.Or culture statements designed for…
Your Contact Page Is Not a Polite Form – It’s a Growth Filter
Most contact pages exist because someone felt they should. They say things like:“Get in touch.”“We’d love to hear from you.”“Fill…
WordPress vs Webflow: The Best Choice for Service Businesses
Choosing the right website platform isn’t just a technical decision. For service business founders, it’s the difference between a website…
Is My Website Mobile Optimised? Why It Matters for Service Businesses
More than half of all website visits now come from mobile devices. If your site isn’t mobile friendly, you’re losing…
Why Your Brand Matters More Than You Think
As a designer, I’ve seen countless business owners focus solely on their products or services, neglecting the very thing that…
6 Reasons to Use Cloudflare on Your Website (And Yes, It’s Free)
A slow website is not just annoying. It can quietly drain profits from your business. Even a one second delay…
Do I Really Need a Web Designer? A Service Business Guide
Most founders ask this at some point: “Do I really need a web designer… or can I just build it…
6 reasons you might need a digital mentor
Owning and managing a website can be complex, and understanding the risks and opportunities can be daunting. From the intricacies…
Data Led Growth: How the Test It Theory Helps You Focus on What Works
Many founders run their business on instinct. The problem is, your gut is biased. Data gives you signals you can…
What Service Businesses Can Learn from Amazon’s 16 Leadership Principles
Amazon might be one of the biggest companies in the world, but it was built on a set of simple…
Most Businesses Only Need 5 KPIs to Measure Brand Success
Tracking your brand can feel overwhelming. There are dozens of possible metrics, dashboards, and reports. But here is the truth:…
The Need for Speed: Why Your Website Must Load Quickly
If your website takes more than three seconds to load, most visitors will leave before they even see your offer…
Why Good and Bad Reviews Both Matter for Your Website
Most business owners love a glowing review and fear a bad one. But here is the truth: both good and…
5 UX Principles Every Service Business Website Should Follow
Your website might look great, but if visitors cannot find what they need quickly, they will leave. User experience (UX)…