Value proposition Archives

Offers

Why Your Brand Matters More Than You Think

ByJennie Powell 9 September 202416 September 2025

As a designer, I’ve seen countless business owners focus solely on their products or services, neglecting the very thing that could set them apart: their brand. But why is brand so important? Let me share my thoughts on this crucial aspect of business success because a strong brand isn’t just nice to have, it’s essential….

Data

Most Businesses Only Need 5 KPIs to Measure Brand Success

ByGordon Tebbutt 22 September 202316 September 2025

Tracking your brand can feel overwhelming. There are dozens of possible metrics, dashboards, and reports. But here is the truth: most businesses only need to track a handful of KPIs. Anything more creates noise and distracts from growth. What We’ll Cover ✔️ The 5 KPIs that really matter for service businesses✔️ Why these are enough…