Most About Us pages are written for the wrong audience. They read like CVs.Or origin stories.Or culture statements designed for hiring, not buying. From a growth-first perspective, that’s a problem. Because the About Us page is not there to explain who you are.It’s there to help the right visitor decide whether to keep moving forward….
As a designer, I’ve seen countless business owners focus solely on their products or services, neglecting the very thing that could set them apart: their brand. But why is brand so important? Let me share my thoughts on this crucial aspect of business success because a strong brand isn’t just nice to have, it’s essential….
Most business owners love a glowing review and fear a bad one. But here is the truth: both good and bad reviews can help your business grow. Handled well, reviews build trust, improve SEO, and show clients that you care. Ignored, they become missed opportunities. What We’ll Cover ✔️ Why reviews are vital for your…
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