Is My Website Mobile Optimised? Why It Matters for Service Businesses
More than half of all website visits now come from mobile devices. If your site isn’t mobile friendly, you’re losing leads before they even read your headline.
The question isn’t whether mobile matters. It’s whether your site is helping or hurting your growth.
What We’ll Cover
✔️ How to check if your site is mobile optimised (without tech jargon)
✔️ Why mobile optimisation matters for SEO and conversions
✔️ Quick wins to improve your mobile site experience
✔️ Growth first recommendations for service businesses
How to Check If Your Site Is Mobile Optimised
👀 The quick phone test
Grab your phone, load your homepage, and ask yourself:
- Does it load quickly?
- Can you read the text without zooming?
- Are the buttons easy to tap with your thumb?
- Can you find your contact form in two taps or less?
⚡ Use Google PageSpeed Insights
Enter your URL into PageSpeed Insights. Switch to the Mobile tab. You don’t need to understand every metric. Just check if it says your site is “Good,” “Needs Improvement,” or “Poor.”
📊 Check your analytics
If lots of mobile visitors bounce (leave after one page), it’s a sign your site isn’t delivering a good mobile experience.
💡 Ask a friend
Hand your phone to someone who hasn’t used your site before. Can they quickly find what you most want them to do? If not, you’ve got work to do.
Why Mobile Optimisation Matters
- User experience: Visitors expect smooth browsing on their phones. If they struggle, they leave.
- SEO ranking: Google uses mobile-first indexing. A poor mobile experience can drag down your rankings everywhere.
- Conversions: For many service businesses, the first client impression happens on mobile. If your site doesn’t build trust instantly, you’ll lose enquiries.
Quick Wins to Improve Mobile Optimisation
⚡ Speed up load times → compress images, switch to WebP format, enable caching
⚡ Responsive design → make sure layouts adjust smoothly to different screen sizes
⚡ Readable text and buttons → larger fonts and clear, thumb-friendly tap targets
⚡ Simplify navigation → fewer menu items and easy access to contact forms
Growth First Perspective
Mobile optimisation isn’t just about design. It’s about winning or losing business.
A slow, clunky mobile site signals “outdated” before you even get a chance to explain your value. That’s why we treat mobile as the primary experience, not a secondary afterthought.
Our Recommendation for 2025
👉 Run the quick checks today. If you find issues, fix the ones that affect leads first (forms, CTAs, navigation).
👉 Use PageSpeed Insights as your regular health check.
👉 Upgrade your design if your site is more than 3 years old. Mobile standards move quickly, and old sites rarely keep up.
What to Do Next
Your website should convert visitors into leads on any device.
🚀 Want to know how your site stacks up?
Take the free Growth Scorecard and see if your digital presence is helping or hurting your growth.
