Notebook Beside the Iphone on Table
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Your About Us Page, but Growth-First

ByGordon Tebbutt

Most About Us pages are written for the wrong audience. They read like CVs.Or origin stories.Or culture statements designed for hiring, not buying. From a growth-first perspective, that’s a problem. Because the About Us page is not there to explain who you are.It’s there to help the right visitor decide whether to keep moving forward….

Your Contact Page Is Not a Polite Form – It’s a Growth Filter
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Your Contact Page Is Not a Polite Form – It’s a Growth Filter

ByGordon Tebbutt

Most contact pages exist because someone felt they should. They say things like:“Get in touch.”“We’d love to hear from you.”“Fill in the form below.” From a growth-first perspective, that’s a missed opportunity. You’re leaving money on the table. A contact page is not there to invite conversation.It’s there to control it. This short exercise will…

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