Data Led Growth: How the Test It Theory Helps You Focus on What Works

Data Led Growth: How the Test It Theory Helps You Focus on What Works

ByGordon Tebbutt

Many founders run their business on instinct. The problem is, your gut is biased. Data gives you signals you can trust. By applying the Test It Theory, you can see clearly what fuels growth, test it in small steps, and double down on what works. What We’ll Cover ✔️ Why instinct alone can mislead business…

Most Businesses Only Need 5 KPIs to Measure Brand Success

Most Businesses Only Need 5 KPIs to Measure Brand Success

ByGordon Tebbutt

Tracking your brand can feel overwhelming. There are dozens of possible metrics, dashboards, and reports. But here is the truth: most businesses only need to track a handful of KPIs. Anything more creates noise and distracts from growth. What We’ll Cover ✔️ The 5 KPIs that really matter for service businesses✔️ Why these are enough…

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