Most About Us pages are written for the wrong audience. They read like CVs.Or origin stories.Or culture statements designed for hiring, not buying. From a growth-first perspective, that’s a problem. Because the About Us page is not there to explain who you are.It’s there to help the right visitor decide whether to keep moving forward….
Most contact pages exist because someone felt they should. They say things like:“Get in touch.”“We’d love to hear from you.”“Fill in the form below.” From a growth-first perspective, that’s a missed opportunity. You’re leaving money on the table. A contact page is not there to invite conversation.It’s there to control it. This short exercise will…
Choosing the right website platform isn’t just a technical decision. For service business founders, it’s the difference between a website that generates leads and one that quietly eats your budget. Most people compare features. The real question is: which platform helps your business grow faster? What We’ll Cover ✔️ Key differences between WordPress and Webflow✔️…
More than half of all website visits now come from mobile devices. If your site isn’t mobile friendly, you’re losing leads before they even read your headline. The question isn’t whether mobile matters. It’s whether your site is helping or hurting your growth. What We’ll Cover ✔️ How to check if your site is mobile…
A slow website is not just annoying. It can quietly drain profits from your business. Even a one second delay in page load time can reduce conversions, increase bounce rates, and frustrate customers. For service businesses, that means fewer enquiries and lost opportunities. One of the simplest ways to improve speed and security is to…
Most founders ask this at some point: “Do I really need a web designer… or can I just build it myself?” With WordPress, Webflow, and countless DIY tools, it’s tempting to cut costs and go solo. But here’s the catch: a website isn’t just about looking good. It’s about whether your site wins clients or…
Owning and managing a website can be complex, and understanding the risks and opportunities can be daunting. From the intricacies of SEO strategies to the constant evolution of e-commerce tactics, the responsibilities can quickly become overwhelming. In this dynamic and fiercely competitive landscape, the necessity for guidance and support cannot be overstated. This is where…
Many founders run their business on instinct. The problem is, your gut is biased. Data gives you signals you can trust. By applying the Test It Theory, you can see clearly what fuels growth, test it in small steps, and double down on what works. What We’ll Cover ✔️ Why instinct alone can mislead business…
Amazon might be one of the biggest companies in the world, but it was built on a set of simple leadership principles. The good news? You don’t need Amazon’s scale to apply them. Many of these principles translate directly to service businesses and can help you grow faster with more clarity. What We’ll Cover ✔️…
Tracking your brand can feel overwhelming. There are dozens of possible metrics, dashboards, and reports. But here is the truth: most businesses only need to track a handful of KPIs. Anything more creates noise and distracts from growth. What We’ll Cover ✔️ The 5 KPIs that really matter for service businesses✔️ Why these are enough…
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