If you run a service business, you already know how easy it is to slip into feast and famine. Some months are full, others are quiet, and it feels like you are working harder than ever without building the consistency you need.
The truth is, growth is not about effort alone. It is about pulling the right levers in the right order. That is why we created the 9 Levers of Growth™, a practical framework to help you stop chasing random acts of improvement and start focusing on what actually drives sales.
Why the 9 Levers of Growth™ Exists
Most business owners try a bit of everything: new marketing channels, fresh offers, website tweaks, sales calls. Some of it works, most of it doesn’t. The problem is not the ideas. It is the lack of structure.
The 9 Levers of Growth™ give you that structure. They act like a dashboard for your business, showing where to focus today and what to improve next.
The 9 Levers of Growth™ Explained
1. Positioning
Everything starts with clarity. Who do you serve, what do you stand for, and why should people choose you over the alternatives? Without strong positioning, even good offers fall flat.
2. Offers
Your offers are the packages and outcomes that make buyers say yes. The right offer gives prospects confidence, reduces hesitation, and speeds up sales.
3. Customer Experience
Every interaction shapes how people feel about you. From the way your website behaves to how well your service is delivered, small details have big impact such as mobile optimisation and website speed.
4. Marketing
Marketing is not about shouting louder. It is about telling the right story to the right audience at the right time. Reviews, testimonials, and social proof all strengthen your message and can give you powerful leverage within your business.
5. Data
Your gut can mislead you (especially when there’s beer in it). Data gives you the signals that cut through bias and guide decisions. We use the Test It Theory as a framework to run safe, small experiments and focus on what works, not guesswork. Innovation needs to be safe to be effective.
6. Lead Generation
Without new opportunities, even great businesses stall. Lead generation is about finding scalable, repeatable ways to keep your pipeline flowing.
7. Client Relationships
Growth does not just come from new clients. Long-term partnerships, repeat business, and referrals are often your best source of consistent revenue. Reviews again play a role here, showing trust in action.
8. Sales Pipeline
This is how you turn interest into revenue. A clear pipeline means fewer missed opportunities and more predictable sales. It shows you where prospects drop off and where to improve.
9. Continuous Improvement
Growth never stands still. The best companies keep raising standards and testing ideas. Even Amazon credits much of its success to a culture of principles and testing.
Growth First Perspective
The 9 Levers of Growth™ are not theory for theory’s sake. They are a way to stop scattering effort and start directing it where it counts. Instead of random acts of improvement, you have a framework that guides each step.
What to Do Next
The first step is clarity. Which of the 9 Levers of Growth™ is holding you back right now?
Growth First Perspective
The 9 Levers of Growth stop you falling into random acts of improvement. Instead of doing more and hoping it works, you focus on the levers that actually drive sales.
What to Do Next
Growth is not about luck. It is about clarity, consistency, and pulling the right lever at the right time.
🚀 Want to see which levers matter most for your business right now?
Take the free Growth Scorecard and get instant, personalised insights: